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High Impact Marketing Strategies for the 2nd Half

By Kevin Steffey Earlier this week, Kathleen Steffey discussed 4 Steps to Accelerate Your Sales Growth Now.  One  suggestion in that post was to increase investment in lead generation tactics.  I felt...

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Let’s Play Moneyball: 5 Industries That Should Bet on Data Analytics

By Alan S. Horowitz, Software Advice Contributor “Moneyball,” written by Michael Lewis and published in 2003, recounted how the Oakland Athletics baseball team used statistics and sophisticated...

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